Apart from books and movies, podcasts have gained much of my attention these days. Episode 3 in Bill Gates and Rashida Jones Ask Big Questions asked this question towards the end of the conversation, “What will you do when technology begins to know you better than yourself?”
In a world of social media likes, retweets, shares, and comments – technology will most likely know you better than yourself through data analytics and forensics. The social media scroll culture that almost instinctively compels one to like, retweet, share, or comment, stealthily creates your unconscious social media avatar. The more impulsive the reaction to a social media content, the better technology becomes of knowing you better than yourself. Have you noticed that the data on your feed becomes more refined as you engage in social media? The feed knows what you like or you are most likely to engage in – politics, sports, wellness, etc.
So, are you willing to let technology know you better or are you more keen to know yourself better?
Thoughts? Let’s talk.
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© rooks 2020
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